Portfolio Highlights
A selection of writing across journalism and content marketing.
Jump straight into:
➞ Health & Wellness Writing
➞ Nonprofit Strategy & Storytelling
➞ Journalism & Broadcast
➞ B2B Content Marketing
Health & Wellness Writing
GoodRx
A $280K+ Baby Bill, Despite Two Health Insurance Policies
Emily Pierzina faces more than $280,000 in medical bills from her son’s traumatic birth, despite two active health insurance policies.
Part of the My Bill of Health, a series about the financial strain of healthcare that won silver in the 2024 Digital Health Awards.
Loving Someone Who Chose Medically Assisted Death
My grandfather passed away recently by medically assisted death.
A personal essay on how can be hard to find the right words to say or know what to do when someone you love chooses to die.
What Is It Like to Feel Full?
You feel hungry, you eat, and you’re full. It may seem like a simple cycle. But, for many people, it’s a lot more complicated than that.
Three women, three different experiences: a registered dietitian with ADHD, a woman who’s lost 100 pounds, and a foodie-fitness influencer.
Read my latest GoodRx stories
Regular freelance writing for the editorial Patient Experiences branch of GoodRx, with a focus on women’s health including pregnancy, fitness, and nutrition.
Nonprofit Strategy & Storytelling
Child Neurology Foundation
A Front Row Seat To a Medical Breakthrough in Pediatric Neurology
Maria Kefalas is no stranger to grief. Her youngest daughter was diagnosed with a fatal degenerative neurologic disease and not expected to live past six. That same year, her husband was diagnosed with blood cancer and later passed away.
“People who lead safe, comfortable lives – as much as I wish I could have been one of them – often don’t get to experience remarkable things,” she says.
One Family’s Journey With Rett Syndrome
Life for the Heimburger family doesn’t look the way they imagined. But it also doesn’t look quite as different as they once thought it would. Their daughter Lucy was diagnosed almost a decade ago with Rett syndrome, a rare genetic neurological and developmental disorder, as a toddler.
“Rett syndrome catches people by surprise because it doesn’t run through generations, it’s such a random thing that you are just blindsided,” says Matthew Heimburger.
What It Takes to Make a Breakthrough in Child Neurology
Kathie Bishop, Ph.D., knows exactly what it takes to lead cutting-edge therapeutics for neurologic and rare diseases from research to development to changing lives for patients and their families.
“Acadia recruited me to this new position of Head of Rare Disease because of their very sincere and growing interest in expanding their programs in rare disease,” she says.
Learn more about my work in patient advocacy
I led strategy and storytelling across web, email, social media, and events including spearheading a full site redesign, the Disorder Directory content, and national campaigns (like launching Child Neurology Awareness Day).
Journalism & Broadcast Work
CBC News
The Sacrifice of Saving Lives:
Behind-the-Scenes With Search and Rescue
Behind-the-scenes feature with North Shore Rescue, Canada’s largest mountain search team, including digital, radio, and television components.
Hundreds of Spawning Salmon Killed in Squamish River; BC Hydro Admits Responsibility
An environmental investigative piece that held a public power company accountable. This piece sparked significant audience reaction and led to public policy reviews.
Vancouver Island school children get their hands dirty learning SENĆOŦEN language
One piece in the multi-part series “Beyond Beads and Bannock,” which aired on CBC Radio with digital components. The series received the 2019 Finalist Webster Award – Excellence in Feature/Enterprise Reporting.
Want to see more reporting?
Daily breaking news, plus feature reporting on health, culture, and environment. For digital, radio, and social media.
B2B Content Strategy & Execution
I partner with healthcare and technology companies, from Fortune 500 organizations to early-stage startups, to clarify complex ideas and turn them into content that supports real business goals. My work sits at the intersection of storytelling and strategy: audience-first, insight-driven, and built to earn trust across the customer journey.
Select B2B work is available upon request.
Content & Copy
Blogs & articles
Thought leadership
Brand storytelling & narrative development
Website, homepage & landing page copy
Product & solutions pages
Strategy & Research
SEO-driven content planning
Messaging frameworks & positioning
Subject matter expert interviews
Brand and content strategy
Reporting, analytics & performance insight
Campaigns & Distribution
Multi-channel campaign development
Organic & paid social copy
Social media calendars
Ad copy (digital & paid media)
Marketing emails & newsletters
Longform & Lead Generation
eBooks & guides
White papers & resource center content
Case studies & customer success stories
Interactive content & microsites